{"id":1013,"date":"2026-04-08T23:09:41","date_gmt":"2026-04-09T02:09:41","guid":{"rendered":"https:\/\/ifycreation.com\/?page_id=1013"},"modified":"2026-04-08T23:13:53","modified_gmt":"2026-04-09T02:13:53","slug":"prototype","status":"publish","type":"page","link":"https:\/\/ifycreation.com\/index.php\/prototype\/","title":{"rendered":"Prototype"},"content":{"rendered":"

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A Prototyp& nasce no circuito de design da Vila Madalena, em S\u00e3o Paulo, como um espa\u00e7o h\u00edbrido que re\u00fane loja, est\u00fadio, f\u00e1brica e galeria de m\u00f3veis autorais. Fundada por Felipe Protti, a marca j\u00e1 parte de um conceito claro, com nome e dire\u00e7\u00e3o criativa definidos desde sua origem.<\/span><\/h3>\n

<\/span><\/h3>\n

Estruturamos e materilizamos essa vis\u00e3o em um sistema de marca consistente. A partir do conceito inicial, desenvolvemos o logotipo, a identidade visual completa e o brandbook, estabelecendo as diretrizes que sustentariam a comunica\u00e7\u00e3o da marca ao longo do tempo.<\/span><\/h3>\n

<\/span><\/h3>\n

O trabalho se desdobrou em todos os pontos de contato, incluindo site, cat\u00e1logos f\u00edsicos e digitais, campanhas, convites e materiais institucionais, sempre mantendo coer\u00eancia entre linguagem, est\u00e9tica e posicionamento.<\/span><\/h3>\n

<\/span><\/h3>\n

Mais do que um projeto pontual, atuamos na curadoria cont\u00ednua da marca por quatro anos, acompanhando sua evolu\u00e7\u00e3o e garantindo consist\u00eancia visual e estrat\u00e9gica em todas as aplica\u00e7\u00f5es, do ambiente f\u00edsico ao digital.<\/span><\/h3>\n

<\/span><\/h3>\n

Mais do que construir uma identidade, sustentamos a presen\u00e7a da marca ao longo do tempo, com dire\u00e7\u00e3o, rigor e continuidade.<\/span><\/h3>\n

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A Prototyp& nasce no circuito de design da Vila Madalena, em S\u00e3o Paulo, como um espa\u00e7o h\u00edbrido que re\u00fane loja, est\u00fadio, f\u00e1brica e galeria de m\u00f3veis autorais. Fundada por Felipe Protti, a marca j\u00e1 parte de um conceito claro, com nome e dire\u00e7\u00e3o criativa definidos desde sua origem. Estruturamos e materilizamos essa vis\u00e3o em um […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1013","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":3,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1013\/revisions"}],"predecessor-version":[{"id":1032,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1013\/revisions\/1032"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}