{"id":1048,"date":"2026-04-08T23:22:02","date_gmt":"2026-04-09T02:22:02","guid":{"rendered":"https:\/\/ifycreation.com\/?page_id=1048"},"modified":"2026-04-08T23:22:28","modified_gmt":"2026-04-09T02:22:28","slug":"naif-cafe","status":"publish","type":"page","link":"https:\/\/ifycreation.com\/index.php\/naif-cafe\/","title":{"rendered":"Naif Caf\u00e9"},"content":{"rendered":"

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O Naif Caf\u00e9 nasce como um espa\u00e7o de caf\u00e9 artesanal, com produ\u00e7\u00e3o pr\u00f3pria e proposta de consumo que integra experi\u00eancia no local e produtos para levar. O nome, definido pelos fundadores, j\u00e1 carregava a ess\u00eancia da marca. O desafio era traduzir essa identidade em uma linguagem visual coerente e com personalidade.<\/span><\/h3>\n

<\/span><\/h3>\n

Desenvolvemos a identidade visual e o sistema de marca, incluindo logotipo, diretrizes visuais e todo o enxoval de aplica\u00e7\u00f5es, que abrangeu desde as embalagens do caf\u00e9 para consumo externo at\u00e9 os elementos de uso no espa\u00e7o, como lou\u00e7as, uniformes e demais pontos de contato da marca. A constru\u00e7\u00e3o visual foi orientada por refer\u00eancias do design escandinavo, trazendo simplicidade, funcionalidade e equil\u00edbrio como base da linguagem.<\/span><\/h3>\n

<\/span><\/h3>\n

A constru\u00e7\u00e3o visual buscou equilibrar simplicidade e presen\u00e7a, refletindo o car\u00e1ter artesanal do produto com uma est\u00e9tica limpa, direta e reconhec\u00edvel.<\/span><\/h3>\n

<\/span><\/h3>\n

O projeto foi desenvolvido em parceria com a arquiteta Camila Paulon, em um processo colaborativo que integrou identidade e espa\u00e7o, incluindo o envelopamento da loja e a constru\u00e7\u00e3o conjunta da experi\u00eancia da marca no ambiente.<\/span><\/h3>\n

<\/span><\/h3>\n

Mais do que criar uma identidade, estruturamos uma presen\u00e7a visual coesa, onde marca e espa\u00e7o operam de forma integrada.<\/span><\/h3>\n

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O Naif Caf\u00e9 nasce como um espa\u00e7o de caf\u00e9 artesanal, com produ\u00e7\u00e3o pr\u00f3pria e proposta de consumo que integra experi\u00eancia no local e produtos para levar. O nome, definido pelos fundadores, j\u00e1 carregava a ess\u00eancia da marca. O desafio era traduzir essa identidade em uma linguagem visual coerente e com personalidade. Desenvolvemos a identidade visual […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1048","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":2,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1048\/revisions"}],"predecessor-version":[{"id":1059,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1048\/revisions\/1059"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}