{"id":1060,"date":"2026-04-08T23:26:10","date_gmt":"2026-04-09T02:26:10","guid":{"rendered":"https:\/\/ifycreation.com\/?page_id=1060"},"modified":"2026-04-08T23:26:16","modified_gmt":"2026-04-09T02:26:16","slug":"mini-closet","status":"publish","type":"page","link":"https:\/\/ifycreation.com\/index.php\/mini-closet\/","title":{"rendered":"Mini Closet"},"content":{"rendered":"

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A Mini Closet nasce com a proposta de introduzir no Brasil um modelo j\u00e1 consolidado em mercados internacionais: o acesso a roupas infantis de marcas premium por meio de um sistema de uso inteligente, que substitui a l\u00f3gica de compra pela de curadoria e circula\u00e7\u00e3o.<\/span><\/h3>\n

<\/span><\/h3>\n

A marca parte de uma necessidade real. Pe\u00e7as de alto valor, muitas vezes usadas uma \u00fanica vez, deixam de fazer sentido dentro de um contexto de crescimento acelerado das crian\u00e7as. A proposta era oferecer uma alternativa que combinasse praticidade, qualidade e sofistica\u00e7\u00e3o, criando uma nova forma de consumo dentro desse segmento.<\/span><\/h3>\n

<\/span><\/h3>\n

Com nome e conceito j\u00e1 definidos pelas fundadoras, fomos respons\u00e1veis por estruturar todo o branding da marca, desenvolvendo posicionamento, identidade visual, logotipo e o sistema completo de comunica\u00e7\u00e3o. A constru\u00e7\u00e3o da marca buscou equilibrar leveza e sofistica\u00e7\u00e3o, traduzindo um modelo inovador em uma linguagem acess\u00edvel, clara e desej\u00e1vel.<\/span><\/h3>\n

<\/span><\/h3>\n

O projeto envolveu tamb\u00e9m o desenvolvimento do e-commerce, concebido a partir de uma l\u00f3gica distinta do varejo tradicional. Mais do que uma plataforma de compra, estruturamos uma jornada orientada ao uso, com intelig\u00eancia aplicada \u00e0 navega\u00e7\u00e3o, escolha de pe\u00e7as e recorr\u00eancia do servi\u00e7o.<\/span><\/h3>\n

<\/span><\/h3>\n

A experi\u00eancia da marca se estendeu aos pontos f\u00edsicos e sensoriais, com a cria\u00e7\u00e3o do enxoval de embalagens e todos os elementos que acompanham o ciclo do produto, refor\u00e7ando a percep\u00e7\u00e3o de cuidado, organiza\u00e7\u00e3o e valor em cada intera\u00e7\u00e3o.<\/span><\/h3>\n

<\/span><\/h3>\n

Mais do que lan\u00e7ar uma marca, estruturamos um novo modelo de consumo no mercado brasileiro, traduzindo um conceito internacional em uma experi\u00eancia consistente, funcional e alinhada ao p\u00fablico local.<\/span><\/h3>\n

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A Mini Closet nasce com a proposta de introduzir no Brasil um modelo j\u00e1 consolidado em mercados internacionais: o acesso a roupas infantis de marcas premium por meio de um sistema de uso inteligente, que substitui a l\u00f3gica de compra pela de curadoria e circula\u00e7\u00e3o. A marca parte de uma necessidade real. Pe\u00e7as de alto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1060","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":2,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1060\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1060\/revisions\/1076"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}