{"id":1089,"date":"2026-04-08T23:32:15","date_gmt":"2026-04-09T02:32:15","guid":{"rendered":"https:\/\/ifycreation.com\/?page_id=1089"},"modified":"2026-04-08T23:32:51","modified_gmt":"2026-04-09T02:32:51","slug":"aia-2","status":"publish","type":"page","link":"https:\/\/ifycreation.com\/index.php\/aia-2\/","title":{"rendered":"AIA"},"content":{"rendered":"

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A AIA nasce como uma proposta de forma\u00e7\u00e3o em investimentos alternativos, com o objetivo de posicionar um novo produto educacional no mercado financeiro. O cliente j\u00e1 possu\u00eda naming e identidade inicial definidos, mas percebeu a necessidade de revisar a marca para alinhar posicionamento, linguagem e percep\u00e7\u00e3o de valor ao n\u00edvel estrat\u00e9gico do projeto.<\/span><\/h3>\n

<\/span><\/h3>\n

A -ifY foi chamada para conduzir esse reposicionamento, estruturando um rebranding completo da marca. Desenvolvemos um novo brandbook, redefinindo posicionamento, tom de voz e direcionamento estrat\u00e9gico, al\u00e9m da reconstru\u00e7\u00e3o da identidade visual, incluindo logotipo, linguagem e sistema de comunica\u00e7\u00e3o.<\/span><\/h3>\n

<\/span><\/h3>\n

A partir dessa base, o projeto se expandiu para a constru\u00e7\u00e3o de todo o ecossistema da marca. Desenvolvemos o site completo, concebido n\u00e3o apenas como uma plataforma de venda, mas como uma jornada integrada que conecta aquisi\u00e7\u00e3o, navega\u00e7\u00e3o e experi\u00eancia do aluno dentro do ambiente digital. Todas as interfaces foram desenhadas de forma propriet\u00e1ria, garantindo coer\u00eancia entre est\u00e9tica, funcionalidade e posicionamento.<\/span><\/h3>\n

<\/span><\/h3>\n

Tamb\u00e9m atuamos na dire\u00e7\u00e3o de comunica\u00e7\u00e3o dos fundadores, estruturando narrativa, conte\u00fado e alinhamento estrat\u00e9gico com as a\u00e7\u00f5es de marketing, incluindo campanhas, lan\u00e7amentos e presen\u00e7a institucional da marca. O Instagram foi concebido a partir de um start concept, com abordagem inicial focada em storytelling e constru\u00e7\u00e3o de posicionamento, antes da transi\u00e7\u00e3o para uma comunica\u00e7\u00e3o cont\u00ednua.<\/span><\/h3>\n

<\/span><\/h3>\n

O projeto incluiu ainda a dire\u00e7\u00e3o criativa e dire\u00e7\u00e3o de imagem para produ\u00e7\u00e3o de v\u00eddeos, tanto para conte\u00fados comerciais quanto para as aulas da plataforma, al\u00e9m do desenvolvimento de roteiros orientados \u00e0 comunica\u00e7\u00e3o e convers\u00e3o. A atua\u00e7\u00e3o se estendeu tamb\u00e9m \u00e0 cria\u00e7\u00e3o editorial, com dire\u00e7\u00e3o visual completa de publica\u00e7\u00f5es lan\u00e7adas pela marca, incluindo capas, estrutura gr\u00e1fica e linguagem dos materiais.<\/span><\/h3>\n

<\/span><\/h3>\n

Ap\u00f3s o lan\u00e7amento, seguimos respons\u00e1veis pela continuidade da marca, conduzindo a evolu\u00e7\u00e3o da comunica\u00e7\u00e3o em todos os pontos de contato. Atuamos na dire\u00e7\u00e3o criativa, no desenvolvimento de conte\u00fados para o Instagram, cria\u00e7\u00e3o de novas pe\u00e7as, atualiza\u00e7\u00f5es do site e materiais para eventos, garantindo consist\u00eancia visual, alinhamento estrat\u00e9gico e manuten\u00e7\u00e3o do posicionamento ao longo do tempo.<\/span><\/h3>\n

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A AIA nasce como uma proposta de forma\u00e7\u00e3o em investimentos alternativos, com o objetivo de posicionar um novo produto educacional no mercado financeiro. O cliente j\u00e1 possu\u00eda naming e identidade inicial definidos, mas percebeu a necessidade de revisar a marca para alinhar posicionamento, linguagem e percep\u00e7\u00e3o de valor ao n\u00edvel estrat\u00e9gico do projeto. A -ifY […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1089","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=1089"}],"version-history":[{"count":4,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1089\/revisions"}],"predecessor-version":[{"id":1096,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1089\/revisions\/1096"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=1089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}