{"id":1287,"date":"2026-04-10T02:09:05","date_gmt":"2026-04-10T05:09:05","guid":{"rendered":"https:\/\/ifycreation.com\/?page_id=1287"},"modified":"2026-04-25T03:24:12","modified_gmt":"2026-04-25T06:24:12","slug":"vingt-branding-para-floricultura-de-luxo","status":"publish","type":"page","link":"https:\/\/ifycreation.com\/index.php\/vingt-branding-para-floricultura-de-luxo\/","title":{"rendered":"VINGT"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#141414″ background_video_mp4=”https:\/\/ifycreation.com\/wp-content\/uploads\/2026\/04\/VIDEO-VINGT-compress.mp4″ custom_margin=”||||false|false” custom_padding=”70px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ifycreation.com\/wp-content\/uploads\/2026\/04\/ify-creation-marcia-raposo-daniel-zito-branding-vingt.png” alt=”ify-creation-marcia-raposo-daniel-zito-branding-aia-academia-investimentos-alternativos” title_text=”ify-creation-marcia-raposo-daniel-zito-branding-vingt” _builder_version=”4.27.4″ _module_preset=”default” z_index=”500″ width=”332px” width_tablet=”57%” width_phone=”66%” width_last_edited=”on|tablet” custom_margin=”220px||140px||false|false” custom_margin_tablet=”106px||||false|false” custom_margin_phone=”87px||28px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|desktop” scroll_scaling=”0|50|50|100|96%|100|120%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/ifycreation.com\/wp-content\/uploads\/2024\/04\/ify2-1.png” title_text=”ify2″ _builder_version=”4.27.4″ _module_preset=”default” positioning=”fixed” position_origin_a=”center_left” z_index=”-147″ position_origin_a_tablet=”center_left” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|phone” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|phone” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”92px||||false|false” filter_saturate=”136%” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|4|0|-5.5″ scroll_scaling_enable=”on” scroll_scaling=”0|50|50|100|100%|89%|38%” positioning_tablet=”absolute” positioning_phone=”absolute” positioning_last_edited=”on|phone” scroll_vertical_motion_tablet=”0|50|50|100|4|0|-5.5″ scroll_vertical_motion_phone=”0|50|50|100|-4|0|6.5″ scroll_vertical_motion_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#141414″ background_enable_video_mp4=”off” custom_margin=”||||false|false” custom_padding=”70px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Asgard-WideXbold||||||||” header_2_text_align=”right” header_2_text_color=”#ffffff” header_2_font_size=”61px” custom_margin=”110px|60px|||false|false” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|-2.5|0|0″ scroll_scaling=”0|50|50|100|120%|100|100″ header_font_size_tablet=”” header_font_size_phone=”10px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”61px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

NOT
YOUR
REGULAR
FLOWER<\/span><\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Helvetica Neue Thin||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.3em” header_2_font=”Asgard-FitLight||||||||” header_2_text_align=”center” header_2_text_color=”#e2e2e2″ header_2_font_size=”49px” header_3_font=”Helvetica Neue Light||||||||” header_3_text_color=”#e8e8e8″ header_3_font_size=”15px” header_3_line_height=”1.3em” width=”100%” width_tablet=”90%” width_phone=”91%” width_last_edited=”on|phone” custom_margin=”0px||50px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”|||123px|false|false” custom_padding_phone=”|||34px|false|false” custom_padding_last_edited=”on|phone” animation_style=”fade” animation_duration=”1250ms” scroll_horizontal_motion=”0|50|50|100|-10|0|2″ text_font_size_tablet=”16px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.3em” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”1.3em” header_3_line_height_phone=”1.3em” header_3_line_height_last_edited=”on|phone” global_colors_info=”{}”]

A VINGT Creative Flower and Co chegou com a ambi\u00e7\u00e3o de redefinir o mercado de flores no segmento de luxo, a partir de um produto in\u00e9dito: flores em caixa, concebidas como objeto de design, presente e experi\u00eancia. Mais do que lan\u00e7ar um produto, o desafio era construir uma marca capaz de transformar um mercado tradicional e comoditizado em um territ\u00f3rio de desejo, exclusividade e valor percebido.<\/span><\/h3>\n

Junto com a fundadora M\u00e1rcia Raposo, assumimos o projeto em parceria com a UXpertise, e em conjunto criamos a base estrat\u00e9gica, estruturando posicionamento, linguagem e direcionamento da marca, at\u00e9 sua materializa\u00e7\u00e3o completa. Desenvolvemos o naming, identidade visual e todo o sistema de branding, incluindo o desenho propriet\u00e1rio da caixa, do formato \u00e0 aplica\u00e7\u00e3o de marca, al\u00e9m das embalagens, desdobramentos de linha e evolu\u00e7\u00e3o de produtos ao longo do tempo.<\/span><\/h3>\n

A constru\u00e7\u00e3o da marca se estendeu por todos os pontos de contato: site e-commerce com l\u00f3gica phygital integrada \u00e0 loja f\u00edsica, concebido com linguagem inspirada no universo da moda de luxo; materiais institucionais e comerciais; cat\u00e1logos f\u00edsicos e digitais; dire\u00e7\u00e3o criativa de campanhas, cole\u00e7\u00f5es e conte\u00fados; al\u00e9m da presen\u00e7a digital, onde o Instagram foi estruturado como vitrine conceitual da marca, com narrativa autoral e curadoria est\u00e9tica.<\/span><\/h3>\n

Tamb\u00e9m atuamos na concep\u00e7\u00e3o da experi\u00eancia completa do cliente, da jornada de compra ao momento de entrega, incorporando elementos sensoriais, comunica\u00e7\u00e3o e consist\u00eancia em cada detalhe. A marca se expandiu com lan\u00e7amentos sazonais, participa\u00e7\u00e3o em eventos e desdobramentos estrat\u00e9gicos que sustentaram sua relev\u00e2ncia ao longo do tempo.<\/span><\/h3>\n

Mais do que criar uma marca, estruturamos um novo posicionamento para o segmento. A VINGT se consolidou como refer\u00eancia, provocando o mercado com inova\u00e7\u00e3o e linguagem pr\u00f3pria, e, ap\u00f3s quatro anos, foi adquirida por um grupo internacional, impulsionada pela for\u00e7a do seu branding, conceito e posicionamento.<\/span><\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#141414″ z_index=”-500″ custom_margin=”-20px||||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ifycreation.com\/wp-content\/uploads\/2026\/04\/ify-creation-marcia-raposo-daniel-zito-branding-vingt-01-scaled.jpg” title_text=”ify-creation-marcia-raposo-daniel-zito-branding-vingt-01″ 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NOTYOURREGULARFLOWERA VINGT Creative Flower and Co chegou com a ambi\u00e7\u00e3o de redefinir o mercado de flores no segmento de luxo, a partir de um produto in\u00e9dito: flores em caixa, concebidas como objeto de design, presente e experi\u00eancia. Mais do que lan\u00e7ar um produto, o desafio era construir uma marca capaz de transformar um mercado tradicional […]<\/p>\n","protected":false},"author":1,"featured_media":1130,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1287","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=1287"}],"version-history":[{"count":48,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1287\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/1287\/revisions\/1801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media\/1130"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}