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custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1250ms&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-10|0|2&#8243; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.3em&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;1.3em&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_css_free_form=&#8221;<span style=%22display:none;%22>branding para confeitaria premium<\/span>&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>A Plaisir P\u00e2tisserie foi concebida para ocupar o territ\u00f3rio da confeitaria premium e disputar relev\u00e2ncia com as principais refer\u00eancias do segmento. Rec\u00e9m-formada no Le Cordon Bleu, a fundadora buscava transformar excel\u00eancia t\u00e9cnica em uma marca com presen\u00e7a, desejo e posicionamento claro. Foi nesse ponto que a -ifY entrou: n\u00e3o apenas para desenhar identidade, mas tamb\u00e9m para estruturar dire\u00e7\u00e3o.<\/h3>\n<h3><\/h3>\n<h3>Assumimos o projeto de ponta a ponta, do naming \u00e0 experi\u00eancia f\u00edsica de loja, construindo um branding 360\u00b0 onde cada ponto de contato foi tratado como parte de um sistema estrat\u00e9gico de marca: Identidade visual, embalagens, enxoval completo da loja, intera\u00e7\u00e3o com arquitetura, card\u00e1pios f\u00edsicos e digitais, site institucional com jornada pensada para convers\u00e3o, dire\u00e7\u00e3o criativa das imagens desde o conceito at\u00e9 a execu\u00e7\u00e3o e o start concept do Instagram que apresentou a marca ao mercado com narrativa estruturada e intencional.<\/h3>\n<h3><\/h3>\n<h3>Mais do que est\u00e9tica, entregamos coer\u00eancia. 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