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Marca consolidada no mercado nacional, com forte presen\u00e7a no varejo f\u00edsico e digital, a LOUNGERIE enfrentava um ponto cr\u00edtico em sua principal vitrine online: a home do e-commerce. Apesar da relev\u00e2ncia e do posicionamento da marca no mercado, a interface n\u00e3o refletia seu valor, com problemas de hierarquia, organiza\u00e7\u00e3o e uso inconsistente dos elementos visuais.<\/span><\/h3>\n

<\/span><\/h3>\n

Fomos chamados para reestruturar essa experi\u00eancia a partir de um olhar estrat\u00e9gico de branding aplicado ao ambiente digital. Mais do que um redesenho visual, o trabalho consistiu em reorganizar a l\u00f3gica da home, estabelecendo uma hierarquia clara entre campanhas, produtos e categorias, e resgatando a for\u00e7a da identidade da marca dentro do site.<\/span><\/h3>\n

<\/span><\/h3>\n

A partir dos assets existentes e do brandbook, reconstru\u00edmos a presen\u00e7a visual da marca no ambiente digital, aproximando a linguagem do e-commerce da experi\u00eancia j\u00e1 consolidada nas lojas f\u00edsicas. O resultado foi uma home mais coerente, organizada e alinhada ao posicionamento da marca, capaz de valorizar produto, comunica\u00e7\u00e3o e narrativa de forma integrada.<\/span><\/h3>\n

<\/span><\/h3>\n

Mais do que ajustar uma interface, reestruturamos a principal vitrine digital da marca, devolvendo consist\u00eancia, clareza e percep\u00e7\u00e3o de valor \u00e0 sua presen\u00e7a online.<\/span><\/h3>\n

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Marca consolidada no mercado nacional, com forte presen\u00e7a no varejo f\u00edsico e digital, a LOUNGERIE enfrentava um ponto cr\u00edtico em sua principal vitrine online: a home do e-commerce. Apesar da relev\u00e2ncia e do posicionamento da marca no mercado, a interface n\u00e3o refletia seu valor, com problemas de hierarquia, organiza\u00e7\u00e3o e uso inconsistente dos elementos visuais. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-956","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=956"}],"version-history":[{"count":3,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/956\/revisions"}],"predecessor-version":[{"id":969,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/956\/revisions\/969"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}