{"id":975,"date":"2026-04-08T21:12:49","date_gmt":"2026-04-09T00:12:49","guid":{"rendered":"https:\/\/ifycreation.com\/?page_id=975"},"modified":"2026-04-10T19:19:35","modified_gmt":"2026-04-10T22:19:35","slug":"von-gaw","status":"publish","type":"page","link":"https:\/\/ifycreation.com\/index.php\/von-gaw\/","title":{"rendered":"Von GAW"},"content":{"rendered":"

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A VonGAW surge a partir de uma vis\u00e3o autoral j\u00e1 bem definida. A fundadora, com forte repert\u00f3rio em moda, desenvolvia uma cole\u00e7\u00e3o de acess\u00f3rios artesanais, com fabrica\u00e7\u00e3o pr\u00f3pria, marcada por personalidade e linguagem est\u00e9tica singular. O nome, carregado de significado pessoal, j\u00e1 existia. O desafio era transformar essa base criativa em uma marca estruturada, com posicionamento claro e presen\u00e7a consistente no mercado.<\/span><\/h3>\n

<\/span><\/h3>\n

Entramos a partir da constru\u00e7\u00e3o do branding, estruturando estrat\u00e9gia, posicionamento e linguagem da marca a partir de um naming j\u00e1 estabelecido. Desenvolvemos a identidade visual, o sistema de marca e todos os desdobramentos necess\u00e1rios para sustentar uma presen\u00e7a coerente em todos os pontos de contato.<\/span><\/h3>\n

<\/span><\/h3>\n

Durante o processo, definimos uma dire\u00e7\u00e3o est\u00e9tica que, \u00e0 \u00e9poca, se distanciava do padr\u00e3o dominante. A escolha por uma base visual mais s\u00f3bria, com predomin\u00e2ncia de tons escuros e fundos pretos, trouxe sofistica\u00e7\u00e3o e diferencia\u00e7\u00e3o para a marca, influenciando toda a sua express\u00e3o, do ambiente digital \u00e0s embalagens.<\/span><\/h3>\n

<\/span><\/h3>\n

O projeto contemplou o desenvolvimento do enxoval completo de marca, embalagens, materiais institucionais, al\u00e9m do site, concebido com abordagem minimalista e alinhado ao posicionamento definido. A presen\u00e7a digital tamb\u00e9m seguiu essa l\u00f3gica, com consist\u00eancia entre linguagem, est\u00e9tica e narrativa.<\/span><\/h3>\n

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A VonGAW surge a partir de uma vis\u00e3o autoral j\u00e1 bem definida. A fundadora, com forte repert\u00f3rio em moda, desenvolvia uma cole\u00e7\u00e3o de acess\u00f3rios artesanais, com fabrica\u00e7\u00e3o pr\u00f3pria, marcada por personalidade e linguagem est\u00e9tica singular. O nome, carregado de significado pessoal, j\u00e1 existia. O desafio era transformar essa base criativa em uma marca estruturada, com […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-975","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":9,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/975\/revisions"}],"predecessor-version":[{"id":1357,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/975\/revisions\/1357"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}