{"id":994,"date":"2026-04-08T23:01:28","date_gmt":"2026-04-09T02:01:28","guid":{"rendered":"https:\/\/ifycreation.com\/?page_id=994"},"modified":"2026-04-10T16:58:06","modified_gmt":"2026-04-10T19:58:06","slug":"papababa","status":"publish","type":"page","link":"https:\/\/ifycreation.com\/index.php\/papababa\/","title":{"rendered":"Papababa"},"content":{"rendered":"

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A PapaBaba nasce a partir de uma necessidade real. Criada por tr\u00eas m\u00e3es, a marca surge com o prop\u00f3sito de oferecer alimenta\u00e7\u00e3o infantil saud\u00e1vel, org\u00e2nica e segura, sem abrir m\u00e3o de praticidade e confian\u00e7a. O nome, j\u00e1 definido pelas fundadoras, carrega essa ess\u00eancia: simples, direto e afetivo.<\/span><\/h3>\n

<\/span><\/h3>\n

O desafio era estruturar essa proposta em uma marca capaz de dialogar com um p\u00fablico exigente, posicionando-se no segmento premium sem perder a leveza e a conex\u00e3o emocional com o universo infantil.<\/span><\/h3>\n

<\/span><\/h3>\n

Assumimos a constru\u00e7\u00e3o completa do branding, desenvolvendo estrat\u00e9gia, posicionamento, linguagem e narrativa da marca. A partir desse direcionamento, criamos o conceito \u201cOlha o avi\u00e3ozinho\u201d, trazendo uma refer\u00eancia universal da inf\u00e2ncia e transformando um momento cotidiano em um territ\u00f3rio de mem\u00f3ria afetiva, leveza e identifica\u00e7\u00e3o.<\/span><\/h3>\n

<\/span><\/h3>\n

A dire\u00e7\u00e3o criativa partiu de um equil\u00edbrio preciso entre sofistica\u00e7\u00e3o e ludicidade. Optamos por uma comunica\u00e7\u00e3o minimalista, com base predominantemente branca, combinada a pontos de cor inspirados em tons prim\u00e1rios, criando uma linguagem visual limpa, contempor\u00e2nea e, ao mesmo tempo, acess\u00edvel e acolhedora.<\/span><\/h3>\n

<\/span><\/h3>\n

O projeto envolveu o desenvolvimento completo do sistema de marca: identidade visual, embalagens, rotulagem, enxoval de loja, materiais institucionais, al\u00e9m do site e e-commerce. A complexidade do portf\u00f3lio, com diversas categorias de produtos, exigiu uma constru\u00e7\u00e3o clara de informa\u00e7\u00e3o, garantindo organiza\u00e7\u00e3o e facilidade de navega\u00e7\u00e3o tanto no ambiente digital quanto nos materiais f\u00edsicos.<\/span><\/h3>\n

<\/span><\/h3>\n

Tamb\u00e9m atuamos na evolu\u00e7\u00e3o da marca para novos contextos de distribui\u00e7\u00e3o, incluindo a adapta\u00e7\u00e3o de rotulagem para padr\u00f5es regulat\u00f3rios e expans\u00e3o para o varejo, mantendo consist\u00eancia e integridade da marca em todas as escalas.<\/span><\/h3>\n

<\/span><\/h3>\n

Mais do que criar uma identidade, estruturamos uma marca que equilibra afeto, clareza e sofistica\u00e7\u00e3o, traduzindo um prop\u00f3sito genu\u00edno em uma presen\u00e7a consistente, funcional e estrategicamente posicionada no mercado.<\/span><\/h3>\n

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A PapaBaba nasce a partir de uma necessidade real. Criada por tr\u00eas m\u00e3es, a marca surge com o prop\u00f3sito de oferecer alimenta\u00e7\u00e3o infantil saud\u00e1vel, org\u00e2nica e segura, sem abrir m\u00e3o de praticidade e confian\u00e7a. O nome, j\u00e1 definido pelas fundadoras, carrega essa ess\u00eancia: simples, direto e afetivo. O desafio era estruturar essa proposta em uma […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-994","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/comments?post=994"}],"version-history":[{"count":13,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/994\/revisions"}],"predecessor-version":[{"id":1343,"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/pages\/994\/revisions\/1343"}],"wp:attachment":[{"href":"https:\/\/ifycreation.com\/index.php\/wp-json\/wp\/v2\/media?parent=994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}